Analysis of brand collections and adaptation of the current collection
The service helps the brand achieve the concept of its collections to meet expectations of Russian buyers while maintaining its uniqueness, accepting first orders and establishing itself in the market as a reliable and promising partner.
Fix package:
- analysis of the market, of the competitors in the same segment of brands demanded by Russian buyers
- analysis of shapes, silhouettes, color ranges relevant to Russia and CIS countries
- analysis of the present collection, a detailed analysis of its strengths and weaknesses
- selection and analysis of patterns, shapes and accessories, development of a "Russian capsule"
- analysis of existing catalogs, development of a new one for the future collection, corrections of the presentation and information materials - price list, order form, linesheet or others
- reception of samples, product consultation: analysis of selected fabrics and accessories, recommendations to expand or reduce the range of shapes and silhouettes.
BONUS: a PR project for the promotion of the brand in Russia.
The cost of these services depends on the budget allocated and is discussed personally.
* The factory provides materials for customers in English. Translation of all presentation materials into Russian is paid, if necessary, in addition to a fixed fee of 20 euros / page A4 (size 14)
* The factory pays shipping of collection samples for analysis